The Government of Mongolia together with the Mongolian National Chamber of Commerce and Industry (MNCCI) is working to sanction the strategy for export products. In these frames, a discussion on the topic "Export opportunities for Mongolian meat" was held at the MNCCI on April 06, 2012.
Delegations of 27 companies, which run its activities in the meat production industry, have participated in the discussion. During this, the professional advisor for international marketing and branding Stephen Kreppel gave recommendations to meat producing entities and discussed on taking export to a global level.
With exception of the mining sector, Mongolia is seen capable of competition on a global level with its agriculture
and animal husbandry
. Thus, the participants pointed out meat to be one of the brand products to compete on the international markets. However, on the current circumstances, emphasis was on the issue of meeting domestic meat demands before putting it up on the international market. In other words, meat prices being at 8,000 MNT (app. 6 USD per kg or 13 USD per lb) at food markets and stores is an excessively high price for a country with 40 million livestock. The delegations of enterprises explained the high prices with the inability to provide domestic demands.
Another issue when it comes to meat exporting
is the quality. For instance, although the meat that is exported from Mongolia is good-tasting and nutritious, there are instances when they do not meet international standard requirements. Thus, there is a need to enhance meat production in order to meet international standards. If accomplished, Mongolian meat is capable of becoming a highly demanded brand in the world, said Stephen Kreppel. He also said, “Mongolia can gain profits from its meat export. It can export meat to Kazakhstan, Japan, Middle East and Europe, processed and prepared in many levels according to the distinct qualities of the region. Also, there are opportunities to export dried jerky meat to regions at war or supply for UN post-disaster aid operations. If Mongolia can utilize these opportunities, Mongolian meat is fully capable of becoming a world brand.”