For the first time ever the Mongolian Sneakerhead Club is to host a gathering among Mongolian sneaker lovers and collectors at the AER club at 12:00 pm on July 07, 2012. At the gathering the attendees are given the opportunity to get introduced with rare and precious sneakers, exchange and trade sneakers and see the exhibition on celebrities' sneakers. 

Singer MC TSETSE is to perform at the gathering. Besides a trivia game on sneakers will be organized as well, where the winners will be presented with the latest pairs of sneakers, Silver shoe care products and two tickets for the Pitbull concert in Ulaanbaatar. 

The Mongolian Sneakerhead Club was formed in November, 2011 with a purpose to deliver fast up-to-date information on sports clothing and shoes, provided with precise sneaker price information in order to prevent inflated price rates in the market, improve public knowledge on sneakers and sports clothing and provide the sneakerheads with opportunities to meet and make friends with the fans of the same interests. 

Moreover, the birth of sneakerhead culture in the United States came in the 1980s and can be attributed to two major sources: basketball, specifically the emergence of Michael Jordan and his eponymous Air Jordan line of shoes released in 1985, and the growth of hip hop music. The boom of signature basketball shoes during this era provided the sheer variety necessary for a collecting subculture, while the Hip-Hop movement gave the sneakers their street credibility as status symbols. The sneakerhead culture has emerged in European nations in the last decade.